From the poster to the person: activating the behaviors you want to see

3,200 + Corporate Events, 20+ Years, Never Rated < 9/10

Our programs are based on the need of the audience and fit into your learning ecosystem, organizational culture, and strategy. Whether it’s a high energy keynote, webcast, a deep-dive workshop, coaching, train-the-trainer programs, or all of the above, we customize the offering, always weaving levity and appropriate humor. We approach each engagement with a long-term partnership mindset and often co-create innovative solutions to help you move the needle for your learners and spark behavioral change.

Some of our amazing clients


Choose your mindset

How you behave is determined by your mindset. John Sweeney and The Brave New Workshop Creative Outreach team enable learners to create new patterns of behavior, which increase their ability to perform and thrive in complex, unpredictable, business environments. By moving from a closed, fear-based mindset to an open Mindset of Discovery employees, managers and executives become their most engaged and productive selves able to handle change and capitalize on new opportunities.

Practice, practice, practice

It is common knowledge that learners tend to remember 10% of what they read and 90% of what they do. We use improvisational activities as a medium to help them practice key attitudes and behaviors in a creative and safe environment. Learners see profound results – a University of Minnesota study on our work found that participants report increased agility and confidence after being engaged with Brave New Workshop programs.

John Sweeney and the BNW team deliver results, pushing teams to learn techniques to approach problems in new innovative ways long after the meeting is over. Their entertaining and engaging approach produces hoots and hollers but also delivers integrated messages on strategy and innovation. Their presence has produced some of the highest rated meeting sessions ever at I highly recommend John and his team.

Dale Nitschke

(former) President,

Thank YOU!!!! You and the BNW team are awesome partners for our team and business. Your creativity, ability to link your talents to our business messages, and to “connect” with us, our team, and our entire brand is amazing. Here’s to many more opportunities in the journey ahead!

Phil Cordell

Global Head Focus Service Brands, Hilton

On behalf of Ingersoll Rand, I would like to personally thank you and your team for the outstanding job during our Leadership Conference. It was a great pleasure to partner with such a creative and innovative team. I was fascinated to watch you and your enthusiastic performers apply humor and wit to exemplify effective leadership behavior and teamwork. The result was both enjoyable and thought- provoking. We were entertained by and educated in values and principles that all of us will long remember for years to come.

Mike Lamach

CEO, Ingersoll Rand

MLS first hired John as the featured trainer at our league-wide Ticketing Summit. He over-delivered and participants still talk about him years later. Since then, his training programs have become an integral part of our national talent development and training academy, called the MLS National Sales Center. John knows as much about sales as he does improvisation. In combining the two, he’s teaches skills that empower our sales force to achieve amazing results as well as building their confidence to think big along the way.

Bryant Pfeiffer

Vice President Club Services, Major League Soccer

You were such a HUGE highlight for the Consortium and my personal highlight as well. So many people came up to me and shared how valuable and memorable your session was for them. Unprompted, attendees came up to me and said you were the best speaker we had. And how can anyone forget the way you connected improv with the business mindset. AMAZING!! Absolutely seared in my brain and hysterical, yet so effective. It was the best networking we’ve ever done as a Consortium and the best networking ANYTHING I’ve ever done hands down. It was effective, motivating and you tied it all back to what we do. BRILLIANT.

Robert Brittain

Corporate Marketing, 3M

Interested in diving deeper? John Sweeney and Elena Imaretska authored a groundbreaking book The Innovative Mindset: Five Behaviors for Accelerating Breakthroughs, which helps you identify what you need to do in order to become more innovative and less fearful, and assists in creating an ‘innovation fitness plan’ that transforms how you act. Whether personally or in a business setting, this text provides a fresh, practical understanding of innovation can revolutionize the way you think about work. | More about THE BOOK HERE!